Carhartt

The loyalty card turns every basket into a named record, merged with bought-in data and sorted into groups by income and lifestyle. The discount is priced as what your data is worth, and the profile lasts the life of the customer relationship.

THE FINE PRINT IN FULL →

The verified route

• privacy@carhartt.com RECOMMENDED

DÆTRAX is a personal data accountability ledger: a dated record of which companies hold your personal data, what you asked them to do about it, and what they claimed in reply. Track Carhartt on your record →