None of this needs the trade. These are the clauses almost every policy is built from,
and the three things worth asking any company that holds something about you.
“to provide and improve our services”
The catch-all purpose. Analytics, profiling, personalisation, and increasingly AI training can all ride under it. When they want to do something new with your data, this sentence usually already covers it.
THE MOVE An objection draws the line: use your data to run the service, not to improve, target, or train on it.
“we do not sell your personal information”
Often technically true, and still misleading. It usually means no cash changes hands. Data can still flow to ad networks, analytics firms, and partners: on their definition, sharing is not selling.
THE MOVE Flip the do-not-sell switch where one exists. The written objection on top of it goes on your record.
“service providers, partners, and affiliates”
How data leaves the building with no name attached. Recipients are listed by what they do, never who they are. You cannot send a request to a company you cannot name, which is the point.
THE MOVE An access request can ask for the recipients by name, not just the categories. UK and EU law put that choice with you. The reply, or the silence, goes on your record.
“aggregated or de-identified information”
Stripping the name does not strip the pattern, and the pattern often still points at you. Policies grant themselves free, indefinite use of this data because in their telling it is no longer about you.
THE MOVE If a deletion comes back as 'anonymised', keep the reply. It is their claim, not a fact you can check.
“retained as long as necessary, or as required by law”
They can keep it for: legal duties, tax rules, fraud prevention, possible lawsuits, their own business reasons. None of them carries a firm end date. Deletion becomes a negotiation, not an event.
THE MOVE Which reasons apply to you, and how long each runs, is a request of its own. Their reply goes on your record.
“you grant us a licence to use your content”
A contract term, not a data setting, so a privacy request cannot undo it. The careful version ends with your account. The broad version can be passed on, never expires, and survives deletion.
THE MOVE Whether the licence ends with the account is written in their terms, not yours. Closing the account goes on your record.
SEE IT Ask what they hold. All of it, not a summary by category, and where each part came from. The answer is the only inventory you will ever have of a file you cannot open.
LIMIT IT Ask them to stop using it for advertising, profiling or training, while the account carries on. It is the narrowest of the three, and the only one that needs nothing deleted to work.
DELETE IT Ask them to erase it, and expect parts to stay. Their reply names which parts and on what ground, which is worth as much as the deletion.