Chanel
The loyalty card turns every basket into a named record, merged with data bought from outside firms and sorted into groups by income and lifestyle. The discount is the payment for it, and the record is kept for as long as you keep shopping there.
The verified route
Where data goes
What Chanel likely holds
What shops typically hold about you, from our industry research, the most sensitive first.
Pick a folder to see where it goes.
Most sensitive
Sensitive
Everyday
Where it goes
On Chanel's behalf
They handle your data on Chanel's instructions. If Chanel uses them, a request to Chanel should reach them.
Inferred services
Services shops typically use.
Get their own copy
A request to Chanel doesn't reach them. Each needs its own, and some keep records under a legal duty.
Inferred recipients
Who shops typically pass your data to, from our industry research. Where the company names a partner, we show the partner in place of the inferred one.
Inferred practices
What shops typically do with your data, from our industry research.
What has gone wrong
Elsewhere in retail
The same kind of data, at other shops.
DÆTRAX is a personal data accountability ledger: a dated record of which companies hold your personal data, what you asked them to do about it, and what they claimed in reply.