Disney
Everything you play is logged and turned into a guess at your tastes, and that profile is traded both ways: your interests go out to advertisers, demographic data is bought back in. Almost no policy says how long it is kept.
Reported incidents
Pays $10 million over children's data on YouTube videos it labelled wrongly
2025-09-02Affected Disney YouTube channels
Disney agreed to pay a $10 million civil penalty to settle FTC allegations under the children's privacy rule. The FTC said Disney marked child-directed videos on YouTube, including Frozen, Toy Story and Mickey Mouse content, as "Not Made for Kids" by labelling whole channels, which let data be collected from children under 13 without parental notice or consent. It kept doing so after YouTube flagged more than 300 videos in 2020. The order requires a review programme to label videos correctly. A federal court approved the order on 31 December 2025.
People affected typically ask Disney to confirm whether their information was included, and which categories.
The verified route
DÆTRAX is a personal data accountability ledger: a dated record of which companies hold your personal data, what you asked them to do about it, and what they claimed in reply.