Gloo
Using a prayer or scripture app tells the company your faith, and one policy says outright that it collects your religion by inference. The location it needs for prayer times or a nearby place of worship also feeds ads and analytics. Your giving and your activity go back to your congregation.
Reported incidents
Profiled Americans for signs of crisis so churches could target them with ads
2021-12-26Affected Gloo church outreach and data platform
The Wall Street Journal reported on 26 December 2021 that Gloo, used by more than 30,000 churches, analysed Americans' personal data to help churches find people in a personal crisis. Its marketing documents said it held profiles of about 245 million people and could predict who might have a marriage in trouble, depression or anxiety, or a propensity for drug addiction. In one model it acquired a list of 30,000 divorced couples and found more than 33 million married Americans with similar patterns. After the reporting began, Gloo said it had stopped using mental health data, and its data supplier Wunderman Thompson ended their contract.
People affected typically ask Gloo to confirm whether their information was included, and which categories.
The verified route
DÆTRAX is a personal data accountability ledger: a dated record of which companies hold your personal data, what you asked them to do about it, and what they claimed in reply.