Ladbrokes
Before you can bet, operators check what you can afford and where your money comes from, so your income and your bank statements go on file. Self-exclusion registers then share you across operators. Many keep the file five to ten years after your last log-in.
Reported incidents
Collected visitors' data before consent and sent it to outside platforms, study found
2026-09-06Affected Website tracking before the cookie choice
A Swansea University GREAT Centre audit of all 624 gambling websites licensed by the Gambling Commission, reported by the Guardian on 6 September 2026, found 86% appeared to breach UK GDPR at least once and 67% sent unique user identifiers to third-party analytics and marketing platforms before consent. The Guardian named Ladbrokes among the well-known operators that began harvesting data before consent was given, and said researchers found the data went to third-party analytics platforms used for marketing. Entain, which owns Ladbrokes, said any data it collected before consent was not used for advertising or marketing.
People affected typically ask Ladbrokes to confirm whether their information was included, and which categories.
The verified route
Where data goes
What Ladbrokes likely holds
What betting sites typically hold about you, from our industry research, the most sensitive first.
Pick a folder to see where it goes.
Most sensitive
Sensitive
Everyday
Where it goes
On Ladbrokes's behalf
They handle your data on Ladbrokes's instructions. If Ladbrokes uses them, a request to Ladbrokes should reach them.
Inferred services
Services betting sites typically use.
Get their own copy
A request to Ladbrokes doesn't reach them. Each needs its own, and some keep records under a legal duty.
Inferred practices
What betting sites typically do with your data, from our industry research.
DÆTRAX is a personal data accountability ledger: a dated record of which companies hold your personal data, what you asked them to do about it, and what they claimed in reply.