Lottoland
Before you can bet, operators check what you can afford and where your money comes from, so your income and your bank statements go on file. Self-exclusion registers then share you across operators. Many keep the file five to ten years after your last log-in.
Reported incidents
Sent visitors' data to Meta before they chose to accept or reject tracking
2025-02-08Affected Meta Pixel on its UK website
On 8 February 2025 the Observer reported that Lottoland's website showed a banner appearing to offer 'accept all' or 'reject nonessential' tracking, but that testing found it sent data to Meta before the visitor had indicated a choice. Lottoland, which says it has 20 million customers, declined to comment. The Observer tested 150 UK-licensed gambling sites in February 2025 and found 52 sending data to Meta before consent; the test user was then shown Facebook ads from 49 gambling brands.
People affected typically ask Lottoland to confirm whether their information was included, and which categories.
The verified route
Where data goes
What Lottoland likely holds
What betting sites typically hold about you, from our industry research, the most sensitive first.
Pick a folder to see where it goes.
Most sensitive
Sensitive
Everyday
Where it goes
On Lottoland's behalf
They handle your data on Lottoland's instructions. If Lottoland uses them, a request to Lottoland should reach them.
Inferred services
Services betting sites typically use.
Get their own copy
A request to Lottoland doesn't reach them. Each needs its own, and some keep records under a legal duty.
Inferred practices
What betting sites typically do with your data, from our industry research.
DÆTRAX is a personal data accountability ledger: a dated record of which companies hold your personal data, what you asked them to do about it, and what they claimed in reply.