Clauses that recur across this industry, and what each one actually permits.
“to provide and improve our services”
The catch-all purpose. Analytics, profiling, personalisation, and increasingly AI training can all ride under it. When they want to do something new with your data, this sentence usually already covers it.
THE MOVE An objection draws the line: use your data to run the service, not to improve, target, or train on it.
“we do not sell your personal information”
Often technically true, and still misleading. It usually means no cash changes hands. Data can still flow to ad networks, analytics firms, and partners: on their definition, sharing is not selling.
THE MOVE Flip the do-not-sell switch where one exists. The written objection on top of it goes on your record.
“service providers, partners, and affiliates”
How data leaves the building with no name attached. Recipients are listed by what they do, never who they are. You cannot send a request to a company you cannot name, which is the point.
THE MOVE An access request can ask for the recipients by name, not just the categories. UK and EU law put that choice with you. The reply, or the silence, goes on your record.
“aggregated or de-identified information”
Stripping the name does not strip the pattern, and the pattern often still points at you. Policies grant themselves free, indefinite use of this data because in their telling it is no longer about you.
THE MOVE If a deletion comes back as 'anonymised', keep the reply. It is their claim, not a fact you can check.
“retained as long as necessary, or as required by law”
They can keep it for: legal duties, tax rules, fraud prevention, possible lawsuits, their own business reasons. None of them carries a firm end date. Deletion becomes a negotiation, not an event.
THE MOVE Which reasons apply to you, and how long each runs, is a request of its own. Their reply goes on your record.
“you grant us a licence to use your content”
A contract term, not a data setting, so a privacy request cannot undo it. The careful version ends with your account. The broad version can be passed on, never expires, and survives deletion.
THE MOVE Whether the licence ends with the account is written in their terms, not yours. Closing the account goes on your record.
“acting as the agent of the parent and consenting on the parent's behalf”
Data is taken from a child under 13 without anyone ever asking the parent. The school gives the consent, and in some policies the act of buying the product is the consent.
THE MOVE A request asks for everything held on the child and who authorised it. The reply goes on your record.
“retention and deletion is at the direction of the school”
No limit set by the vendor on how long the record lives. If the school never says delete, it stays. A deletion request sent to the vendor turns into a referral back to the school.
THE MOVE A request establishes, in writing, where the deletion power actually sits. The reply, or the referral, goes on your record.
“facial detection, not facial recognition”
During an exam a proctoring service tracks the face and eyes continuously, while wording it to stay clear of the laws that govern biometric data. In the same market, identity checks elsewhere admit to generating biometric face data, which policies say is deleted within two years.
THE MOVE A request names the exam recording held on the student and asks how long it is kept. The reply goes on your record.