Clauses that recur across this industry, and what each one actually permits.
“to provide and improve our services”
The catch-all purpose. Analytics, profiling, personalisation, and increasingly AI training can all ride under it. When they want to do something new with your data, this sentence usually already covers it.
THE MOVE An objection draws the line: use your data to run the service, not to improve, target, or train on it.
“we do not sell your personal information”
Often technically true, and still misleading. It usually means no cash changes hands. Data can still flow to ad networks, analytics firms, and partners: on their definition, sharing is not selling.
THE MOVE Flip the do-not-sell switch where one exists. The written objection on top of it goes on your record.
“service providers, partners, and affiliates”
How data leaves the building with no name attached. Recipients are listed by what they do, never who they are. You cannot send a request to a company you cannot name, which is the point.
THE MOVE An access request can ask for the recipients by name, not just the categories. UK and EU law put that choice with you. The reply, or the silence, goes on your record.
“aggregated or de-identified information”
Stripping the name does not strip the pattern, and the pattern often still points at you. Policies grant themselves free, indefinite use of this data because in their telling it is no longer about you.
THE MOVE If a deletion comes back as 'anonymised', keep the reply. It is their claim, not a fact you can check.
“retained as long as necessary, or as required by law”
They can keep it for: legal duties, tax rules, fraud prevention, possible lawsuits, their own business reasons. None of them carries a firm end date. Deletion becomes a negotiation, not an event.
THE MOVE Which reasons apply to you, and how long each runs, is a request of its own. Their reply goes on your record.
“you grant us a licence to use your content”
A contract term, not a data setting, so a privacy request cannot undo it. The careful version ends with your account. The broad version can be passed on, never expires, and survives deletion.
THE MOVE Whether the licence ends with the account is written in their terms, not yours. Closing the account goes on your record.
“unless a longer period is required or permitted by law”
The word permitted, not just required, is the weight. It lets an operator keep your record even where no law compels it, turning an optional allowance into a standing right to hold on.
THE MOVE How long they read that as, and what it covers, is theirs to state. The reply, or the silence, goes on your record.
“when disclosure is required by law or to protect the safety of guests, employees, the public or our property”
This pairs legal compulsion with a broad ground the operator judges for itself. It lets them hand over guest data without a court order whenever they decide safety or property is at stake.
THE MOVE What counts as a safety or property reason, and who has received data under it, is theirs to answer. Their reply goes on your record.
“to comply with local registration, permit or short-term rental laws where registration is necessary”
This wires the government lodging registers into the policy. It authorises handing guest or host identity data to the authorities wherever local law runs a register, notification or permit scheme.
THE MOVE Which authorities have received your details under a local register is theirs to answer. Their reply goes on your record.